Team members from TI Fluid Systems (TIFS) China recently delivered an Innovation Day at the global headquarters of renowned SUV and pickup manufacturer, Great Wall Motors (GWM). The Innovation Day provided an opportunity for TIFS engineers to showcase our evolving product portfolio and explore how the business can support GWM in the development of its next generation of vehicles.

After a brief company update from the TIFS team and a reminder of our 100-year heritage, we led a number of insightful presentations that looked in detail at our coolant and refrigerant product portfolios. Many of our latest products were put on display in GWM’s exhibition hall, giving attendees an opportunity to get hands-on.

In attendance were GWM’s Vice President, Mr. Zhao, Guoqing (Mark), and Chief Technical Officer, Mr. Wang Yuanli (Julien), PhD, as well as other leading figures from within the company’s purchasing and product development departments. So far, feedback on the event has been positive. The team at GWM were especially impressed with our system integration capability, and expressed interest in our new innovation ITMA, ITMR, and ITMS products.

Several potential opportunities to expand on our work with GWM have arisen as a result of the Innovation Day. For example, our Modules & Systems team has received a request for quotation (RFQ) from GWM for a coolant module, while other opportunities are also being explored. It is fantastic to see our teams reap the rewards from a successful showcase.

We are excited that this is just the first of several Innovation Days this year, with multiple events to be held with a number of different OEMs from all over the world. These Innovation Days are an effective way of bringing customers up to speed on our latest products and technologies in a format that fosters discussion and collaboration, and we look forward to taking part in more as the year goes on.